Which channels do you cover?

Google Ads, Meta, LinkedIn, TikTok, Reddit, organic search, Shopify, GA4, GTM, Looker Studio, HubSpot, Klaviyo, Open Solar.

№ 07 — About

The operator behind the dashboard.

Q: Why should clients choose you?

Local expertise in Scotland (Edinburgh / Stirling / Glasgow), 80+ accounts shipped, transparent communication, flexible client-centric approach, and full-stack digital expertise across PPC, SEO, web and CRO.

Q: Can you provide services online or remotely?

Yes. Virtual consultations, email, collaborative platforms, project management tools and regular progress updates. Flexible across time zones.

Q: What inspired you to start your own business?

Agency time constraints. The freedom to dedicate as much time as a client needs, without hour caps imposed by management, drives better outcomes.

Shahzaib Imam. Edinburgh marketing operator, DTC founder, ex-engineer. Six-plus years across 80+ UK and EU accounts. I run senior IC work for hospitality, ecommerce and trades SMBs on a toolchain I built myself.

I started in code at Portsmouth, ended up running marketing accounts, and the two stacks line up better than most agencies admit. I write the SQL, the GTM, the Claude Code agents and the landing-page A/B tests myself.

Most freelancers run accounts manually and bill the hours. Most agencies run accounts in spreadsheets and bill the hours. I run accounts on systems I built, so you pay for the result the system produces, not the time it took me to babysit a dashboard.

I also run my own DTC rug brand — Imaco Rugs Ltd — Friday to Sunday. That keeps me honest. I know what it costs to lose £80 on a Meta test and what a 0.3% CRO lift is worth on a 5K-SKU catalogue. I run yours the way I run mine.

№ 02 — Track record

Six years, four employers, one operating model.

Mar 2025 → Present

Imaco Rugs Ltd — Founder

UK ecommerce rug brand. +250% sales in 8 months on £20K spend. 5K+ SKUs. 7+ marketplaces. AI-crawlable product detail driving 20% organic from AI engines.

Oct 2024 → Mar 2025

Dean Banks Group / M.AD Agency

7 Michelin restaurants, 5 DTC stores, 15+ UK Cocktail Weeks. CPA cut 200%. 166% ROAS surge across event campaigns. 8+ platform Looker reporting.

Feb 2024 → Sep 2024

The Renewable Energy Co.

£1K/day Meta + Google + LinkedIn programme. CPL £150 → £30 in 8 weeks. +600% SEO traffic in 3 months. HubSpot CRM cut response time 40%.

Apr 2023 → Feb 2024

Fatbuzz Agency — PPC & SEO

80+ Scottish clients across B2B and B2C. Jewellers, ecommerce, trades, hospitality, HVAC, real estate. Most of the case-study archive came from this period.

№ 03 — Certifications

Certifications & stack.

Meta — Certified Digital Marketing Associate

Google — Analytics Certification

Google Ads — Search Professional

Google Ads — Display Professional

Google Ads — Video Professional

Google Ads — Measurement Certified

Google Ads — AI-Powered Performance Ads

Google Ads — Creative Certification

Stack: GA4, GTM (server-side), Looker Studio, Search Console, Shopify, Shopify Plus, WordPress, HubSpot, Klaviyo, Postscript, ManyChat, Open Solar, SEMrush, Ahrefs, Screaming Frog, Claude Code, MCP servers.

№ 04 — Q&A

The questions clients actually ask.

From real onboarding calls. Tap to expand.

What do you love most about your job?

Being a catalyst for business growth. The real joy comes from client success stories — when collaborative work translates into tangible growth. Witnessing businesses thrive, expand and hit their goals isn't just a professional accomplishment. It motivates me to keep finding new ways to contribute to the businesses I work with.

Why should clients choose you?

Local Scottish-market expertise across 80+ accounts. Proven results not theory. Tailored strategies for SMBs in Edinburgh, Glasgow and Stirling. Transparent communication with weekly written summaries. Senior IC delivery, not a junior hand-off. Full-stack capability across PPC, SEO, web, CRO and reporting infrastructure.

What inspired you to start your own business?

Agency time constraints. Working inside a Glasgow agency, the hours allocated per client account were strictly capped. Some projects needed more attention than those caps allowed. Going independent meant I could prioritise each client individually and dedicate whatever the work actually required.

Can you provide services online or remotely?

Yes. Virtual consultations via video, email, collaborative documents, project management tools, weekly progress updates, flexible hours across time zones, and secure data handling. Mon–Thu I'm Edinburgh-based and happy to meet in person.

What channels and tools do you cover?

Google Ads (Search, PMax, Shopping, Display, YouTube), Meta, LinkedIn, TikTok, Reddit, organic search, Shopify, Shopify Plus, GA4, GTM (server-side), Looker Studio, HubSpot, Klaviyo, Postscript, ManyChat, Open Solar, marketplaces (Wayfair, 1stDibs, Etsy, Amazon).

What's your minimum engagement?

Three months for managed PPC or SEO. Six months for combined programmes. Below that the strategy doesn't have time to compound. Audit-only and consulting work are available on a flat or hourly basis.

№ 05 — Audit

Let's talk numbers.
30-min audit. Free.

Share your screen, I'll read your accounts live, you'll walk away with three concrete fixes you can implement that week.

Book on Calendly →

No deck. No pressure.