№ 03 — Service · PPC

Edinburgh PPC, run by the operator, not handed to a junior.

Google Ads, Meta, LinkedIn, TikTok, Reddit. Search, Performance Max, retargeting, paid social. One senior account manager — me — wired into your GTM, GA4 and Looker so every pound spent is traceable to a result.

Book a free 30-min audit → See the PPC receipts →

№ 01 — What I run

The channels and the system behind them.

Paid search

Google Ads end-to-end

Search, Performance Max, Shopping, Demand Gen, Display, YouTube. Keyword research, ad copy, extensions, audience layering, bid strategy tuning, negative-keyword hygiene. GTM custom conversions wired to the platforms that decide your bids.

— Google Ads, Microsoft Ads, Google Shopping, GMC
— GTM, server-side tracking, enhanced conversions
— Performance Max with feed-driven asset groups
— Search Console + GA4 paired with the ads account

Paid social

Meta, LinkedIn, TikTok, Reddit

Cold prospecting, lookalikes, retargeting layers, dynamic catalogue for ecommerce, lead-form funnels for B2B. Creative briefs that actually brief, then iterate on the data — not the gut.

— Meta Business Manager, Catalogue, CAPI
— LinkedIn Ads (Matched audiences, Conversation ads)
— TikTok and Reddit for niche prospect pools
— Dynamic retargeting for cart abandoners

Tracking & reporting

One Looker dashboard. 8+ platforms unified. Weekly review on Mondays.

Most freelancers stitch screenshots into a deck. I stitch GA4, Google Ads, Meta, LinkedIn, TikTok, Search Console, Shopify and HubSpot into one Looker view. The Monday review is one URL, not a slide deck.

— Server-side tracking via GTM Server Container
— Enhanced conversions on Google + CAPI on Meta
— Looker Studio dashboards (agency-grade)
— Weekly written summary in plain English

№ 02 — Receipts

Numbers from real paid accounts I've run.

14.6×

Google Shopping ROAS — UK speciality ecommerce, 16 months

166%

ROAS surge — 15+ UK Cocktail Weeks on Meta

£150 → £30

Cost per lead — UK renewables, 8 weeks

200%

CPA reduction — 7 Michelin restaurants

11.4%

Paid conv rate — Glasgow trades launch (cold start)

£0.27

Avg CPC — heritage jeweller, 28.5% impr share

10.21%

CTR over 5 yrs — Glasgow upholstery, 3× retail avg

27%

Impression share — UK HVAC compliance B2B

Full case-study archive →

№ 03 — Who this fits

Best fit when…

You're spending £3K+ /month

Below that, freelance management overhead eats the return. Under £3K you need DIY guidance, not a managed service.

You're frustrated with reporting

If your current agency sends 30-slide PDFs you can't act on, you're a fit. I send numbers, not narrative.

Hospitality, ecommerce or trades

My deepest reps are in food & drink, DTC ecommerce, and local-service SMBs. 80+ accounts shipped in these verticals.

№ 04 — Audit

30-minute live PPC audit.
Free. No deck.

Share your screen, I'll read the account live, you'll walk away with three concrete fixes you can implement that week.

Book on Calendly →

Three fixes in your inbox by Friday.