I run my own DTC brand — Imaco Rugs Ltd — Friday to Sunday. I know what it costs to lose £80 on a Meta test, what a 0.3% CRO lift is worth on a 5K-SKU catalogue, and why your Performance Max keeps eating your brand spend. I run yours the way I run mine.
Feed-driven Shopping. Performance Max with proper asset groups, NOT a single black-box campaign. Meta Dynamic Product Ads with CAPI. TikTok Spark Ads for younger DTC. £14.50 of tracked revenue per £1 is a realistic target — not a vanity flex.
Welcome flows, abandoned-cart, browse-abandon, post-purchase, win-back, VIP segmentation. SMS layered onto email for time-sensitive promos. The cheapest paid traffic is your second-order traffic.
Product page rewrites that rank AND convert. Landing pages tied to ad creative, not generic homepages. Cart and checkout friction audited line by line. Shopify Plus checkout customisation where needed.
For most DTC brands, marketplace + own-site is the right shape, not own-site only. On Imaco Rugs, 7+ marketplaces drove +50% international sales in 3 months. Feed mapping, listing optimisation, cross-channel inventory.
Below that, fixed costs of managed service eat the margin. Pre-revenue brands need DIY guidance + a launch programme, not full management.
I work Shopify and Shopify Plus deepest. WooCommerce is workable but the tooling and apps stack is thinner.
Feed-driven campaigns shine with real SKU depth. 5-product brands are better off on creative-led Meta, not Shopping.
Share your Shopify admin + ad accounts. I'll find the three biggest leaks across feed, funnel and flows. Founder-to-founder. Plain English.
Three fixes in your inbox by Friday.