Shahzaib Imam. Book audit →
№ 4 / Services / SEO
May · 2026
№ 04 — Service · SEO

SEO that compounds, run on the data the ads team usually hides.

Technical, on-page, local and ecommerce SEO. Search Console, GA4 and GTM wired into one Looker view so you know which keyword paid which bill. No churn-and-burn content farms.

№ 01 — What I run

Four pillars, one programme.

Technical SEO

Crawlability, Core Web Vitals, structured data.

Full crawl audit, indexation fixes, sitemap and robots hygiene, Core Web Vitals tuning, schema markup, redirect mapping, hreflang for international, JS-render issues.

  • — Screaming Frog, Ahrefs, Sitebulb crawl audits
  • — Search Console + GA4 wired into Looker
  • — Schema.org markup (Product, LocalBusiness, FAQ)
  • — PageSpeed Insights / Lighthouse remediation
Local SEO

GMB, citations, location pages, review velocity.

Google Business Profile optimisation, NAP consistency across citations, location-targeted landing pages, review acquisition flows, local link-building from real Scottish directories.

  • — Google Business Profile management
  • — Local citation cleanup (BrightLocal, Whitespark)
  • — Review acquisition automation
  • — Multi-location SEO for groups
On-page & content

Keyword research that maps to revenue.

Topic clusters built from search-intent analysis, not vanity volume. Product and category copy that ranks AND converts. Internal linking architecture that compounds authority.

  • — Ahrefs, SEMrush, Ubersuggest, Moz
  • — Intent-mapped content briefs
  • — Category and product page rewrites
  • — Internal-link audits and rebuilds
Ecommerce & AI search

Shopify, WooCommerce, AI-crawler-ready product detail.

Product detail pages that rank on Google AND get cited by ChatGPT, Perplexity, Gemini. On my own brand, AI search engines drive 20% of organic contribution.

  • — Shopify SEO (JSON-LD, faceted nav, canonicals)
  • — Product feed optimisation for Shopping + AI
  • — llms.txt and AI-crawlable structured content
  • — Marketplace SEO (Etsy, Wayfair, 1stDibs)
№ 02 — Receipts

Real organic results from real clients.

+1,576%
Organic users — Glasgow trades launch (cold start, 7 mo)
+600%
Traffic — UK renewables firm in 3 months
+237%
Users YoY — Edinburgh electrical contractor
+46%
Organic users — Glasgow heritage jeweller YoY
2×
Daily peak — Edinburgh luxury lighting ecommerce
+41%
Users (21K) — UK tech freelance platform, 9 weeks
20%
Organic contribution from AI engines (Imaco Rugs)
+12pp
Search impression share — heritage jeweller YoY
№ 03 — Who this fits

Best fit when…

You can wait 90+ days

SEO compounds. If you need traffic this month, you need ads. If you need traffic in a year, you need SEO. Both work — they're not interchangeable.

You have a site with real pages

No content, no SEO. If your site is a one-page brochure, we'll fix that first before chasing rankings.

Local services or ecommerce

Local SEO and ecommerce SEO are where I have the deepest reps. National info-content is not my game.

№ 04 — Audit

30-minute live SEO audit.
Free. No deck.

Share your screen and I'll show you the three biggest organic leaks on your site live. Whether you hire me or not, the fixes are yours.

Book on Calendly →

Three fixes in your inbox by Friday.