I run Google Ads, Meta and SEO for Edinburgh restaurants, bars, hotels and ticketed event series. Most recently: 7 Michelin restaurants under Dean Banks Group, 5 DTC food & drink Shopify stores, and 15+ UK Cocktail Weeks at 166% ROAS surge and 44% lower ticket CAC.
Single-site through to 7-site groups. Reservations via OpenTable, ResDiary or Sevenrooms. Google Ads, Local SEO (GMB), Meta for awareness, retargeting for cart abandoners. Server-side tracking so the data survives iOS 17.
Meta and TikTok-led acquisition for younger audiences. Influencer-paired paid social. Event boosts for tastings, launches and seasonal menu drops. Loyalty tie-ins via Klaviyo SMS.
Direct-booking channels first, OTA second. Brand-defence campaigns against Booking.com and Expedia. Festival, Fringe and Hogmanay seasonal spikes managed against fixed inventory.
15+ Cocktail Weeks shipped. £4K per-city tested-and-scaled framework. Geo + lookalike + retargeting layers. Ticket-platform integrations: Eventbrite, DICE, Skiddle, Universe.
August, Hogmanay and December are 60%+ of annual demand for many venues. Spend allocation needs to reflect that, not flat-line across the year.
"Edinburgh restaurant near me" beats a Google brand bid every time. Local SEO + GMB + reviews compounds in ways Meta cold cannot.
OpenTable, Sevenrooms and ResDiary all need custom GTM wiring or your CPA looks 3× worse than reality. Server-side tracking is mandatory, not optional.
Share your reservation platform, GMB and ad accounts. I'll find the three biggest leaks across local SEO, paid and tracking. Whether you hire me or not, the fixes are yours.
No deck. No pressure.